+10K Items Sold

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Dom from Studstache is a LEGO reseller and content creator who specializes in minifigures.

What began as a side hustle alongside his job grew into a full time business built around community-focused livestream events.

Dom spent years collecting, creating content about, and selling minifigures as a true hobbyist.
He'd already built a YouTube following around LEGO and collectibles, sitting at around 8,000 subscribers.
That deep product knowledge and eye for content became the foundation for everything that came next.
He was a full time insurance agent, building this passion project on the side.

"I was making more part time than at my full-time job of three years – and using PTO to do it.”

- Dom, Studstache

Despite being an experienced content creator, Dom was nervous ahead of his first Whatnot show.
He quickly realized that being himself on camera and sharing his passion was all it took.
He used vacation days from his day job just to keep his Whatnot shows running.
Six shows in, he was already out-earning what he made at his regular full time job.

"I've been full time for over a year now on this, and it's been seriously the best year of my life."

- Dom, Studstache

Once the math became impossible to ignore, he quit his job to turn his love of LEGO into a full time business.
His best single show on Whatnot had brought in just under $17k in under 10 hours.
Alongside Whatnot, his YouTube channel has grown to over 260,000 subscribers.
Whatnot now makes up over 50% of his total income, alongside his content work.

After six shows he realized he could out-earn what he was doing in his regular full time job