Grow your Business
“The passion of the community is so special. It feels like a family.”
—lastcall_
Features to help you grow your business
Promote Tools
Leverage features such as Show Boost and Show Promote to enhance visibility, increase impressions, and drive more views to your livestream by securing sponsored spots that elevate your position in the feed.
Growing a following on Whatnot is a key driver of success because:
All your followers receive notifications when you go live
Your stream takes the spotlight in their app's "For You" section
Tips to Grow Your Followers:
Encourage viewers to follow you during your show
Be consistent with your schedule and shows
Coupons
Use coupons on livestream auctions or Buy Now store purchases
Advertise your coupons on social media to incentivize your community to come to Whatnot
Free and Reduced Shipping
Sellers offering free or reduced shipping have costs deducted from their show earnings
To help drive buyers into your show, consider offering free or reduced shipping
Each show with seller-subsidized shipping has a ‘Reduced/Free Shipping’ tag which drives viewership and orders
Giveaways
Sellers have the ability to give items away to someone in their audience
Running giveaways in your show can boost audience engagement, attract new viewers, and build a sense of community
Enhancing Your Show
Multicasting
Grow your reach by multicasting and sharing your shows live to YouTube Live, Facebook Live, or Twitch
You’ll keep your audience on those platforms entertained, and for anyone who wants to come over to join the bidding, your Whatnot stream is just a tap away
OBS
As a live seller, you can use OBS (Open Broadcaster Software) to stream video from a computer to your live stream, using a variety of camera devices, videos, text, and custom graphic elements to make your stream stand out
You can also select independent audio sources when streaming from desktop, for a combination of microphones, audio effects, and music sent directly to your stream
Marketplace
You can also list your items onto the Whatnot marketplace.
This enables you to sell your items without having to go live!
Marketing
Brand Guidelines
Brand guidelines are instructions that provide a framework for maintaining consistency and uniformity in the use of a brand's visual and written elements. They help ensure that a brand presents a cohesive and recognizable image across various channels, reinforcing brand recognition and building a strong, cohesive brand identity.
Use these brand guidelines if placing the Whatnot brand on your marketing materials. Please do not deviate from what is stated in the brand guidelines below.
Writing “Whatnot” - Restricted Use
The only approved way to type out our brand name is with just the “W” capitalized: Whatnot
Please adhere to the following:
Do not type Whatnot in all lowercase
Do not type Whatnot in all caps (unless it is part of an all caps headline)
Do not type Whatnot in heavy font weights
Do not type Whatnot with a capital “N”
Writing “Whatnot” - Restricted Use
Clear space is the minimum area around our Wordmark where no other visual elements, text, or graphics should intrude to ensure the Wordmark's visibility and impact.
In this instance, the clear space is equal to 1x the height of the Wordmark.
Troubleshooting
Tips
To hear audio on your livestream webpage, open a new browser window with the stream link.
For app audio testing, log into a different account, share the test mode stream link, and view it there.
Update Google Chrome, clear cache before each live session, and ensure the audio/video source dialogue appears when clicking "Start Streaming."
If the dialogue doesn't appear, click "Enable Test Mode," refresh the page, click "Disable Test Mode," and refresh "My Livestreams."
Starting/ending a stream in test mode may remove it from your hub, but you can restart it from "Seller Hub" under the right conditions.
Note that OBS is third-party, and support is limited to Whatnot software.
Check the status if there is a site-wide outage here