Seller Spotlight
Miamioclock
From solo selling in her garage to two warehouses and seven employees
+80K Items Sold
|
+85K Followers
|
+800 Hours Livestreamed
|
⭐️ 4.9 Rating
|
+15K Reviews
|
+80K Items Sold | +85K Followers | +800 Hours Livestreamed | ⭐️ 4.9 Rating | +15K Reviews |
Meet the Seller
Cristina took the leap to Whatnot in 2022, after several years running a $2M resale business on another platform.
What started as solo selling out of her garage has grown into a two-warehouse operation with seven employees, powered by marathon live shows and a loyal community
Prior to Whatnot
In two years, she built a $2M annual resale business across platforms like Poshmark—operating out of her garage with inventory stacked wall-to-wall.
Despite strong sales, growth stalled—inventory often sat unsold for weeks, and limited community interaction made it hard to expand.
Running the business almost entirely alone left little time for sourcing or expansion—she knew her business had hit a ceiling.
“On other platforms, inventory could sit for months. On Whatnot, I can clear a thousand items in a single day.”
- Cristina, Founder, Miamioclock
When considering Whatnot
Given her existing business was strong (she was one of the top ranked Poshmark sellers), she worried whether starting with no followers on Whatnot would lead to empty shows.
Competing with sellers who already had large followings and polished setups made her nervous about standing out.
Transitioning from static listings to long, high-energy live shows felt like a big leap—and she wasn’t sure if she could keep buyers engaged.
Despite the hesitation, she saw Whatnot’s auction format as a way to move inventory faster and avoid the slow turnover that had limited her growth before.
“I try to see my buyers as friends, not transactions. If you don’t build that bond, they’ll buy once and never come back.”
- Cristina, Founder, Miamioclock
Her first shows were slow, but consistency paid off—within months she was selling 1,000+ items a day during marathon streams.
Sales velocity transformed from listings sitting for weeks to inventory clearing in hours.
She scaled from a one-woman operation in her garage to two warehouses and a six-person team supporting daily live shows.
Whatnot’s auction format and community tools helped her build loyal repeat buyers and refine sourcing decisions.
Today, she runs 10–12 hour streams and is planning a 24/7 channel, positioning her business for its next phase of growth.
Growing on Whatnot
“My goal is to sell at least a thousand items a day—and build a team that can stream 24/7.”
Cristina, Founder, Miamioclock