Grow your Business

“The passion of the community is so special. It feels like a family.”

—lastcall_

Features to help you grow your business

Promote Tools

Leverage features such as Show Boost and Show Promote to enhance visibility, increase impressions, and drive more views to your livestream by securing sponsored spots that elevate your position in the feed.

Growing a following on Whatnot is a key driver of success because:

  • All your followers receive notifications when you go live

  • Your stream takes the spotlight in their app's "For You" section

Tips to Grow Your Followers:

  • Encourage viewers to follow you during your show

  • Be consistent with your schedule and shows

Coupons

  • Use coupons on livestream auctions or Buy Now store purchases

  • Advertise your coupons on social media to incentivize your community to come to Whatnot

  • Learn more here

Free and Reduced Shipping

  • Sellers offering free or reduced shipping have costs deducted from their show earnings

  • To help drive buyers into your show, consider offering free or reduced shipping

  • Each show with seller-subsidized shipping has a ‘Reduced/Free Shipping’ tag which drives viewership and orders

Giveaways

  • Sellers have the ability to give items away to someone in their audience

  • Running giveaways in your show can boost audience engagement, attract new viewers, and build a sense of community

Enhancing Your Show

Multicasting

  • Grow your reach by multicasting and sharing your shows live to YouTube Live, Facebook Live, or Twitch

  • You’ll keep your audience on those platforms entertained, and for anyone who wants to come over to join the bidding, your Whatnot stream is just a tap away

OBS

  • As a live seller, you can use OBS (Open Broadcaster Software) to stream video from a computer to your live stream, using a variety of camera devices, videos, text, and custom graphic elements to make your stream stand out

  • You can also select independent audio sources when streaming from desktop, for a combination of microphones, audio effects, and music sent directly to your stream 

Marketplace

  • You can also list your items onto the Whatnot marketplace. 

  • This enables you to sell your items without having to go live!

Troubleshooting

Tips

  • To hear audio on your livestream webpage, open a new browser window with the stream link.

  • For app audio testing, log into a different account, share the test mode stream link, and view it there.

  • Update Google Chrome, clear cache before each live session, and ensure the audio/video source dialogue appears when clicking "Start Streaming."

  • If the dialogue doesn't appear, click "Enable Test Mode," refresh the page, click "Disable Test Mode," and refresh "My Livestreams."

  • Starting/ending a stream in test mode may remove it from your hub, but you can restart it from "Seller Hub" under the right conditions.

  • Note that OBS is third-party, and support is limited to Whatnot software.

  • Check the status if there is a site-wide outage here